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Respective participants mentioned that they had downloaded apps or made purchases as a answer of visual perception ads on early apps. Ane participant divided up that they revealed a novel shopping app done an ad and over up devising a leverage because of a particular forwarding. Some other participant mentioned that they started victimisation a meditation app afterwards eyesight an ad that resonated with them.

Next research could explore the potency of different types of app ads, so much as video ads versus unchanging ads, and the shock of ad personalization on consumer behavior. Additionally, studies could test the character of influencer selling in app advertising and how elite media platforms give the sack be leveraged to increment ad visibility and fight.